Matchroom Boxing and Stage Front signed a global ticketing deal in 2022, making Stage Front the official ticketing, hospitality and travel platform for all Matchroom events.

Matchroom Boxing and Stage Front will work together to drive future innovation to create the world’s best ticketing, hospitality platforms and experiences for customers. The partnership will evolve and modernise this key touchpoint of the sport. This agreement is about generating even more excitement and value for fans in the build-up to events.

The partnership will look to innovate with Web 3 and enter the Metaverse with new technologies like NFTs for added engagement and security. This will put boxing at the forefront of ticketing, rewards, and unique content for fans.

Eddie Hearn, Matchroom Boxing Chairman said: “We are always looking to improve the fan experience at our events and this partnership with ticketing technology leader Stage Front will allow us to push the innovation to another level.”

“We are thrilled to be working with one of the top promoters in the world.” said Karl Roes, CEO of Stage Front. “Matchroom Boxing is the perfect partner as we continue to strategize unique partnerships in the combat sports space.”

Tulaib Faizy, VP of Strategy and Partnerships said: “We are reimagining the mindset with a goal that goes beyond sales and focuses on the global customer experience. With Matchroom and their history, fan base, and innovation, this exclusive combat sports partnership will enhance every aspect of the customer’s journey for these live events.”